Press and media kit
Find key statistics, contact details and media assets.
What is fair by design?
Fair By Design is dedicated to reshaping essential services such as energy, credit, insurance and how people pay for things so that so that they don’t cost more if you’re on a low income – also known as the poverty premium.
Fair By Design works with regulators, Government, Parliament and industry to eliminate the poverty premium.
Got a question?
Click here to contact our press teamPoverty premium stats
Eliminating the poverty premium would put on average £444 back into the pockets of millions of people on low incomes.
£2.8
Billion
The total cost of the poverty premium to the british economy
£4.5
Million
THE AVERAGE COST OF THE POVERTY PREMIUM TO EACH constituency ECONOMY
£2.8
Billion
THE TOTAL COST OF THE POVERTY PREMIUM TO THE BRITISH ECONOMY
£4.5
Million
THE AVERAGE COST OF THE POVERTY PREMIUM TO EACH CONSTITUENCY’S ECONOMY
News and Publications
Find some of our recent news, reports and consultation responses
Press Release: New research shows £736 poverty premium adds to cost of living crisis for low-income households.
Date published: 30/06/26
Press release on our latest poverty premium research: Paying More for Less.
Low-income households paying £135 more for energy – and most don’t know it
Date published: 23/05/25
57% don’t realise they are paying more for their energy via standard credit.
Low-income drivers pay up to 48% more for car insurance
Date published: 21/07/24
Read our press release which was featured in The Sunday Mirror.
Fair By Design urges Ofgem not to shut out existing customers from best deals
Date published: 29/06/24
We urge Ofgem not to lift the ban on acquisition-only energy tariffs.
Government and Regulators Must stop higher costs for poorest Families
Date published: 15/05/24
Read our press release launching the Cost Cutters report with Fabians.
New Age UK analysis shows an energy social tariff would have lifted 2.2 million households out of fuel poverty this winter
Date published: 02/02/24
We are part of a coalition calling on the Government to re-commit to the policy…
Over 140 organisations and MPs call for energy social tariff consultation
Date published: 28/09/23
We urge the Prime Minister to consult on an energy social tariff for 2024.
We call on Government to fulfil its promise to consult on targeted energy price support
Date published: 24/07/23
The UK Government has today published its vision for the energy retail market. Frustratingly this…
Government must switch on to help vulnerable energy customers this winter
Date published: 20/07/23
We call on Government to look now at bill support for customers this winter.
Real Stories
Our work is led by the voices of those who experience the poverty premium.
Scott’s story: When you’re young they don’t teach you about finances.
Date published: 23/02/26
Listen to this narration of one of Give Me Some Credit stories.
Blog: What Does ‘Lived Experience’ Really Mean? Our Panel’s Perspective
Date published: 29/01/26
A look at how our panel understands and reshapes the meaning of lived experience.
Guest blog: We tell our stories not for pity – but as a demand for change
Date published: 10/03/25
Read Zahida’s blog on what it was like to take part in our credit project.