WHAT ROLE CAN BUSINESSES PLAY?
Fair By Design wants to work with businesses to ensure consumers aren’t paying over the odds for their essential services.
There is already enthusiasm amongst commercial businesses and social enterprises for looking at how products and services are delivered to customers. This includes how to innovate around loyal consumers as well as new ones, and stay ahead of competition on customer communication.
Fair By Design hopes that individual companies will design out the Poverty Premium, and in so doing:
- retain customers
- meet and exceed regulatory obligations
- advance service delivery innovation and
- provide more equitable services for everyone.
Fair By Design’s work on making the business case for eliminating the Poverty Premium is just the beginning, bringing together live conversations about consumer demand and satisfaction, market leadership, and business innovation.