Fair By Design is dedicated to reshaping essential services like energy, credit, insurance and payments so that they don’t cost more if you’re poor – also known as the poverty premium. We work with regulators, government and industry to design out the poverty premium. 

Our vision is for a UK where poor and lowincome people pay a fair price for essential services. 

Our mission is to eliminate the poverty premium by 2028. 

Lived experience our work is evidence-based and informed by the voices of those who experience the poverty premium.  

Governance  

Fair By Design consists of: 

An advocacy programme run by the Barrow Cadbury Trust on behalf of a group of foundations. 

A Venture Fund that provides funding to grow new scalable ventures to innovate the market and design out the poverty premium. Find out more here. 

You can find Barrow Cadbury Trust’s statements here.

OUR TEAM

Our team has a strong track record of working in the voluntary, social enterprise, and public and private sectors.

Meet the team

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OUR EXPERTS BY EXPERIENCE

Our experts are bringing their experience of living with the poverty premium centre stage, shining a spotlight on why it needs to be eradicated.

Our lived experience work

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STEERING GROUP

We are proud to have a steering group made up of people with a range of relevant expertise and experience.

Meet the Steering Group

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FUNDERS & PARTNERS

Fair By Design receives grant funding/social investment from the following partners.

Our funders

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