In the uk around 14 million people in poverty pay extra costs for essentials such as energy, credit and insurance

This is the poverty premium

More about the poverty premium

About fair by design

Fair By Design is dedicated to reshaping essential services such as energy, credit, insurance and how you pay for things so that they don’t cost more if you’re poor – also known as the poverty premium. We work with regulators, Government, Parliament and industry to eliminate the poverty premium.

More about us

How much is the poverty premium in your local area?

Search by constituency name to find out your local poverty premium

Map developed by the University of Bristol’s Personal Finance Research Centre

News and publications

Find our latest news, reports and blogs

WE LAUNCH OUR 2024 GENERAL ELECTION MANIFESTO

Date published: 13/06/24

With a general election taking place on the 4th July 2024, now is the time…

Net Zero Transition for Low-income Consumers

Date published: 07/06/23

Read our Participatory Action Research report, with Toynbee Hall, on the transition to net zero…

Using inclusive design to create a fair transition to net zero

Date published: 07/06/23

Read our summary of our Participatory Action Research project, with Toynbee Hall, on the transition…

Inclusive design in essential services – regulators guide

Date published: 28/01/21

Practical guidance for regulators and firms in partnership with Money Advice Trust

Inclusive design in essential services – regulators guide summary

Date published: 28/01/21

Inclusive design in essential services – regulators guide – summary

Inclusive Design In Essential Services: Practical Guides For Firms

Date published: 28/01/21

Inclusive Design In Essential Services: Practical Guides For Regulators In Partnership With Money Advice Trust.

Explore all news & publications

Poverty premium stats

Eliminating the poverty premium would put on average £444 back into the pockets of millions of people on low incomes.

Our press and media kit

£2.8

Billion

THE TOTAL COST OF THE POVERTY PREMIUM TO THE BRITISH ECONOMY

£4.5

Million

THE AVERAGE COST OF THE POVERTY PREMIUM TO EACH CONSTITUENCY’S ECONOMY

£2.8

Billion

THE TOTAL COST OF THE POVERTY PREMIUM TO THE BRITISH ECONOMY

£4.5

Million

THE AVERAGE COST OF THE POVERTY PREMIUM TO EACH CONSTITUENCY’S ECONOMY

Fixing the problem

We develop evidenced-based practical solutions that will end the poverty premium.

Real Stories

Our work is led by the voices of those who experience the poverty premium.

More real stories

Catherine’s Story: Energy and the poverty premium

Date published: 15/05/24

Catherine’s story: Energy and the poverty premium

Caroline’s Story: Cash and the poverty premium

Date published: 15/05/24

Caroline’s story: Cash and the poverty premium

Zahada’s Story: car insurance and the poverty premium

Date published: 15/05/24

Insurance and the poverty premium: Zahada’s Story

Get in touch

Reach out if you have a question about the poverty premium

Contact us

About the venture fund

The Fair By Design Fund, managed by Ascention Ventures, provides capital to help grow new and scalable ventures to innovate the market. It invests in companies addressing specific aspects of the poverty premium, making markets fairer.

More about the Fund