IN THE UK AROUND 10 MILLION PEOPLE IN POVERTY ARE FORCED TO PAY EXTRA COSTS FOR MANY GOODS AND SERVICES, SUCH AS ENERGY, LOANS, AND INSURANCE, AS WELL AS FOR BUYING ESSENTIAL ITEMS FOR THEIR HOMES. THIS IS THE POVERTY PREMIUM.

Fair by Design is a movement dedicated to ending the poverty premium. Our Campaign collaborates with regulators, government, businesses, and the social justice sector, to design out the poverty premium. Our Venture Fund provides capital to grow innovative ventures developing products that make markets fairer.

WHAT WE’RE DOING TO END THE POVERTY PREMIUM

THE CAMPAIGN

Our campaign collaborates with regulators, government, businesses, and the social justice sector, to design out the poverty premium.

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Read our strategy

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THE FUND

Our Venture Fund provides capital to help grow new and scalable ventures to innovate the market. We invest in companies addressing specific aspects of the poverty premium, making markets fairer.

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WHAT YOU CAN DO

JOIN THE CONVERSATION

Follow us on Twitter.

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READ OUR POLICY RESPONSES

Read Fair By Design’s policy responses, for our thoughts on issues raised by regulators and policymakers, and how they link to the poverty premium.

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