Inclusive design is the practice of designing products and services so that everyone can use them. It aims to include people with a lived experience of an issue in the design process.
For essential services such as energy, credit, insurance and payments it means regulators, government and businesses making sure all consumers can access the products and services they need. It involves designing out barriers to access that create exclusion, inequality and unfairness in markets.
Fair By Design works to include people with lived experience of issues within policy development and decision-making to deliver markets that work for all consumers.